KnowBe4 pricing: per-user cost and what buyers really pay

Published October 22, 2026

KnowBe4 security awareness training costs $1.63 to $2.40 per user per month for SAT Foundation and $2.79 to $3.75 for SAT Advanced, on a three-year term: about $20 to $45 per user per year. In practice, the median company pays $7,799 a year, according to 684 purchases tracked by Vendr.

List prices are from KnowBe4's own pricing page (as of May 2026, North America, before taxes). Real-world figures are from Vendr's anonymized data. We don't resell KnowBe4 or any alternative.

List price per user

Seats	Foundation, per month (per year)	Advanced, per month (per year)
25–50	$2.40 ($28.80)	$3.75 ($45.00)
51–100	$2.13 ($25.56)	$3.40 ($40.80)
101–250	$1.97 ($23.64)	$3.19 ($38.28)
251–500	$1.80 ($21.60)	$2.96 ($35.52)
501–1,000	$1.63 ($19.56)	$2.79 ($33.48)

Three-year term. Over 1,000 seats: quote only. Advanced adds KnowBe4 Studios premium content and unlimited Smart Groups.

Example: 100 employees on SAT Foundation cost 100 × $2.13 × 12 = $2,556 a year at list price; on Advanced, $4,080.

Add-ons

For 101–500 seats, per user per month: third-party integrations $1.20, Compliance Plus (compliance training library) $0.93, PhishER Plus (handling reported emails) $1.50. Premium support can add 10–20% to the total, per Vendr.

What buyers actually pay

Median: $7,799 a year; range $1,936–19,500 (684 purchases).
Average saving against the first quote: about 20%.
Two-year terms: 10–20% lower than annual; three-year: 15–30% lower.
With a competing quote in play: 20–35% below list.
Volume breaks at 250, 500, 1,000 and 2,500 users.

Watch the renewal

Vendr sees KnowBe4 renewals come in 15–30% higher than the first contract when nobody negotiates. Put a renewal cap in the first contract, start talks 90 days before the end, and get a quote from an alternative: KnowBe4 alternatives with prices.

Sources: KnowBe4 pricing page (prices as of May 2026, read October 22, 2026) · Vendr, KnowBe4 pricing data (684 purchases).

Questions people ask

How much does KnowBe4 cost per user?

KnowBe4's published list price for SAT Foundation runs from $1.63 to $2.40 per user per month on a three-year term, depending on seats, which is about $20 to $29 per user per year. SAT Advanced, with premium content, runs $2.79 to $3.75 a month.

What do companies actually pay for KnowBe4?

Across 684 purchases tracked by Vendr, the median was $7,799 a year, with deals from $1,936 to $19,500, and buyers saved about 20% on average.

Does KnowBe4 raise prices at renewal?

Often. Vendr reports renewals 15–30% above the original contract when buyers don't negotiate. Starting 90 days early with an alternative in hand usually keeps renewal at or below the first price.

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